New Orleans' first full-power Spanish-language TV station is on the air,
but not all TVs can pick up the signal, and none of the local cable lineups
currently carries the channel.
Spearheaded by KGLA AM-1540 owner Ernesto Schweikert, WHMM is
digital-only. So unless you have a new set equipped to receive and display
over-the-air digital signals, you won't get it. If you've got the gear, it's at
Channel 42.
Schweikert is in negotiations with local cable companies and is confident
that he'll shortly have widespread cable and direct-broadcast satellite
carriage for his new station, which is an affiliate of the national Telemundo
network.
Schweikert said he intends to insert local commercials into the Telemundo
feed as soon as he's got cable deals in place. He added that he's also had
talks with a couple of local TV-news providers to air their newscasts,
dubbed in Spanish, on WHMM.
Schweikert's TV plans preceded Katrina, but the post-storm influx of
Spanish-speaking viewers makes the sign-on all the more timely.
"This is lagniappe, as they say here in New Orleans," he said. "Now more
than ever before, the television station is going to be more suitable (for the
market)."
but not all TVs can pick up the signal, and none of the local cable lineups
currently carries the channel.
Spearheaded by KGLA AM-1540 owner Ernesto Schweikert, WHMM is
digital-only. So unless you have a new set equipped to receive and display
over-the-air digital signals, you won't get it. If you've got the gear, it's at
Channel 42.
Schweikert is in negotiations with local cable companies and is confident
that he'll shortly have widespread cable and direct-broadcast satellite
carriage for his new station, which is an affiliate of the national Telemundo
network.
Schweikert said he intends to insert local commercials into the Telemundo
feed as soon as he's got cable deals in place. He added that he's also had
talks with a couple of local TV-news providers to air their newscasts,
dubbed in Spanish, on WHMM.
Schweikert's TV plans preceded Katrina, but the post-storm influx of
Spanish-speaking viewers makes the sign-on all the more timely.
"This is lagniappe, as they say here in New Orleans," he said. "Now more
than ever before, the television station is going to be more suitable (for the
market)."
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| LATINOS EN LA CIUDAD |
| Story Provided By www.nola.com Written By Dave Walker (TV Columnist) |
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| NUEVA ESTACION: SPANISH-LANGUAGE CHANNEL JOINS N.O. TV LINEUP |